Category: Build

Yesterday Facebook announced its App Center as the new place to find social apps. The biggest news about this is summed up very effectively by those words; Facebook’s new home for apps is all about “social” and this is how …

Yesterday Mark Zuckerberg announced that Facebook had integrated an ‘organ donation’ feature in Timeline. Users will now be able to register and add their ‘organ donor’ status to Timeline under the Life Event > Health and Well Being section and …

This week’s What’s New For You points out some fantastic marketing that really puts the user front and centre: a TV advert where users can join in live on social media, a fun promotional game from Google and the new …

Following the discussion of the purpose and benefits of gamification in how your business can use gamification: Part 1, we’ll been looking into how you can build gamification mechanisms to help your business and have selected a few of our …

You’ve probably heard of gamification, but don’t necessarily know what it is or how your business can use it. Essentially, it is when game mechanics are implemented onto a non-gaming activity to provide or encourage user interaction. This is not …

Can you really measure social media ROI in business? This is the No1 question most marketing agencies get asked about when providing social media services, even out here in Berkshire! We believe you can, so keep reading if you want to find out …

We like to use this space to talk about some of the most relevant and interesting news we see each week. This week’s digest features a very useful automated coding tool, the arrival of a dominant player on the mobile …

Right now it’s all about Location, Location, Location. News from SXSW 2012 is location-based service Gowalla has finally shut down, three months after being bought by Facebook and three years after it was first launched at SXSW 2009. There are …

The iPad – like the iPod before it – has gone numberless. Facing the crowd yesterday for the first Apple event since Steve Jobs’ death, Apple’s CEO Tim Cook only referred to its third generation tablet device as the “new …