Category: Measure

This week Google announced that they’d be bringing social media ROI reports to Google Analytics in an aim to “bridge the gap between social media and the business metrics you care about”. To some, social media ROI is thought to …

Facebook have been making major changes recently. The most dramatic news for you last week was that Timeline has come to Brands. Unfortunately if your company has a Facebook page, this is not something you can just let wash over …

On 9th Feb 2012, our Digital Marketing Manager David Wood spoke at the Thames Valley Chamber of Commerce Tech Forum about ‘How to fit your day around social media.’ There are still big problems for companies trying to make their …

You’ve probably heard marketers (such as myself) harp on about the importance of installing web analytics programs to track your users’ journey and behaviour on your site. All true, of course. But were you aware that integrating this into your …

This week we decided to let you know mainly about social media, particularly a top-level glance at Google’s controversial ‘Search Plus Your World’ feature. With the FTC on alert, the online world in uproar and Google possibly  looking like it …

This week’s theme has been useful services. Starbucks showed how mobile should be done, bringing their one-touch payment app to the UK’s 700 Starbucks outlets, the US video streaming company Netflix arrives in the UK this morning bringing a way …

2011 has been a year of dramatic change in the online world. It’s seen the battle of Samsung vs Apple, Android vs iOS, the iPad 2, the iPhone… 4S and birth of Siri, the Kindle Fire, absolute disaster for RIM, …

We’re back for another What’s New For You! This week saw quite a few developments in social media, particularly the final rolling out of Facebook Timeline and Google’s excellent Zeitgeist that displays the top Google searches of 2011. We also …

Confession time. What improvements have you made to your website that were triggered by analytics data? We know most businesses have great information on their visitors, popular pages etc. The problem is that they don’t then use that information, either due to lack of …