The Blog

When QR codes were first launched, they represented an accessible, opportunistic and convenient method for those with smart devices to interact with brands and media. However, instead of opening doors for users, the widespread lack of understanding of how they …

Recently, the issue of how vulnerable companies are when using new social network Pinterest has been highlighted. We thought it would be a good idea to set the record straight as new Pinterest Terms & Conditions were announced over the …

This week Google announced that they’d be bringing social media ROI reports to Google Analytics in an aim to “bridge the gap between social media and the business metrics you care about”. To some, social media ROI is thought to …

Can you really measure social media ROI in business? This is the No1 question most marketing agencies get asked about when providing social media services, even out here in Berkshire! We believe you can, so keep reading if you want to find out …

We like to use this space to talk about some of the most relevant and interesting news we see each week. This week’s digest features a very useful automated coding tool, the arrival of a dominant player on the mobile …

In this final entry of the ‘5 Must Do’s for your Brand’ blog series we look at how colours should not simply appeal to your audience, they should be a reflection of you as a company. Choosing a colour palette …

Right now it’s all about Location, Location, Location. News from SXSW 2012 is location-based service Gowalla has finally shut down, three months after being bought by Facebook and three years after it was first launched at SXSW 2009. There are …

The iPad – like the iPod before it – has gone numberless. Facing the crowd yesterday for the first Apple event since Steve Jobs’ death, Apple’s CEO Tim Cook only referred to its third generation tablet device as the “new …

Back in October, Google followed through on an April announcement to begin charging for its Maps API above a certain usage quota. For your average Internet user, and the vast majority of website operators, this had almost no effect at …