Challenge
- Search Engine Traffic brought in less than 11% of their traffic
- The current website wasn't optimised for search engines
- Customers only ever found them by searching for the brand name
Solution
- All site content and meta information was optimised
- Competitor back links were analysed and addressed
- The website's hosting was addressed
Results
- 559% Increase in SEO traffic
- 40% of top phrases don't include the brand
- 1st page in Google for over 20 phrases
A website for an American Salon and Day Spa chain was not performing well in the major search engines. 3seven9 was asked to improve the site to attract new customers through search engine optimisation (SEO).
The Challenge
Shapes Salon & Day Spa had a website that was not bringing in new leads. It wasn’t optimised for the major search engines (Google, Yahoo, Bing etc) and visitors from search engines only came from direct searches.
They weren’t ranking for any search phrases surrounding the local area offering their services, e.g. “day spa Herndon, Virginia”. 3seven9 were asked to change this.
Our Solution
We took a 3 pronged approach and tackled the following areas:
1) Optimised all site content and meta information
2) Analysed and actioned the findings from competitors back linking strategies
3) Addressed Shape’s hosting solution to improve relevance.
The Results
These changes were implemented over a month which resulted in dramatic changes in traffic to the site. SEO based traffic increased from 11% to 73% of all traffic in one year.
Shapes began ranking for highly competitive State phrases – not just local competitive phrases and took the first page (and often the first position) for over 20 targeted phrases, e.g. “day spa herndon”.
If you want to find out more about how 3seven9 can help you with your SEO needs please contact us in the form below:
Breakdown of Services
